Tobacco

Australia's National Tobacco Campaign: Evaluation report volume two: Every cigarette is doing you damage

This is the second volume of a two-part compendium designed to assist in the evaluation of the National Tobacco Campaign (NTC), a major initiative launched in 1997 aimed primarily at assisting smokers aged 18-40 years along the road to quitting.

Prepared by the Research and Evaluation Committee of the National Expert Advisory Committee on Tobacco, for Commonwealth Department of Health and Aged Care
May 2000

As a mass-media led campaign, the National Tobacco Campaign is the most intense and longest running anti-tobacco campaign ever seen in Australia. This is the second volume of a two-part compendium designed to assist in the evaluation of the National Tobacco Campaign (NTC), a major initiative launched in 1997 aimed primarily at assisting smokers aged 18-40 years along the road to quitting. Volume one of the evaluation report focused on results from the first phase of the campaign which ran over the six months from June- December 1997.

The chapters in this volume track the effects of the campaign through to the end of 1998 and report additional data for the whole campaign that was not available at the time volume one was released.

Further information on the National Tobacco Campaign can be obtained from the Quitnow campaign website.

The full publication is available as a pdf file:
Australia's National Tobacco Campaign: Evaluation report volume two: Every cigarette is doing you damage (PDF 1294 KB)

The same publication, available in smaller parts:
Cover page, acknowledgments, introduction, table of contents (PDF 263 KB)
Chapter 1 (PDF 102 KB)
Chapter 2 (PDF 249 KB)
Chapter 3 (PDF 191 KB)
Chapter 4 (PDF 301 KB)
Chapter 5 (PDF 178 KB)
Chapter 6 (PDF 228 KB)
Chapter 7 (PDF 235 KB)
Appendix A (PDF 267 KB)

If you are having difficulty downloading the PDF document(s) please email phd.webmaster@health.gov.au and we will arrange for an alternative format or a copy to be sent to you.